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The Hyundai of New Port Richey sales team now has better insights into what their customers are looking for in a vehicle, what kind of financing they are interested in, and have more meaningful conversations with customers earlier in the sales process. In one month, 26% of visitors who opened Gubagoo Virtual Retailing on their website converted into a lead. The information that the sales team was able to gather from virtual retailing helped them to build trust, leading to stronger relationships with their shoppers.

After the first month of implementing Gubagoo Virtual Retailing, Hyundai of New Port Richey saw their website lead conversion rate increase from 1.27% to 4.21%. With the new virtual retailing tool that allows customers to build deals online, more shoppers engaged with their website, increasing the number of leads by 334% in the first month. Of the 823 cars sold that month, 51 were attributed to Gubagoo and 27 of those cars were sold using Gubagoo Virtual Retailing.

Hyundai of New Port Richey uses Gubagoo Virtual Retailing

Hyundai of New Port Richey, based in Tampa Bay, Florida is the largest volume Hyundai dealership in the United States for new, used and Certified Pre-owned Hyundais. As a top-selling dealership with a high-traffic website, they are constantly looking for innovative strategies to stay ahead of the curve and provide their shoppers with the best digital experience.

The dealership was looking for additional opportunities to interact with their customers through their online showroom, so Hyundai of New Port Richey decided to implement a virtual retailing solution. With customer satisfaction being one of their most important offerings, the dealership wanted to add an easy and transparent online buying tool that would continue to grow relationships and build trust with their customers.

As an existing Gubagoo Chat customer, Hyundai of New Port Richey partnered with Gubagoo to implement a virtual retailing solution that would simplify the car-buying process while providing exceptional support for their customers.

The onboarding process was seamless and the Hyundai of New Port Richey sales team was trained to use Gubagoo Virtual Retailing as a resource to connect with customers and better understand their individual needs. The sales team immediately recognized the benefits of being able to see what cars and deals a customer was interested in before they walk into their dealership.

“Gubagoo Virtual Retailing gives us a great competitive advantage. This tool helps our sales team to better understand the needs of individual customers before they step foot on the lot, and allows us to provide an even better customer experience.”

to convert more visitors with an intuitive online buying experience

Find out what Gubagoo can do for your dealership!

Shaun Ivancic
Internet Sales Director

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