Bachman Chevrolet: Steering Towards Quality Leads on Facebook Marketplace

We already knew that Facebook Marketplace was becoming a really popular way for people to sell cars locally, but we weren't aware of how easy it was for businesses to list inventory until Gubagoo brought it to our attention. To me, this is like the other classified sites but vastly improved because you are reaching real people who are already browsing for cars on Marketplace.

Jason Zoeller
Digital Marketing Manager,
Bachman Chevrolet

Bachman Chevrolet works with Gubagoo to list the dealership's vehicle inventory on Facebook Marketplace and integrate with Facebook Messenger to manage interactions with interested buyers. Bachman's sales and marketing teams observed that Marketplace generated leads of higher quality compared to other sources.

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Tell me more

174

Leads generated within two months

8%

Conversion rate (lead to sales ratio)

1-2

Sales each week directly from Marketplace

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